When social strategists and brand marketers launch a social media campaign, metrics are often overlooked during the planning phase. I’ve seen this on both sides, from an agency perspective and a...

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to...

More frequent use tied to lesser concern for privacy Internet users flock to social media networks to stay in touch with friends and family by sharing messages, photos and more. But when it comes to...

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to...

Because brands have been typically tied to one-way communication models, their voice focuses mainly on the sales channel, rather than the community. Social media has done much to change this dynamic....